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STORY - FOR F&B PROFESSIONALS
シェフ・F&B担当者のための
ノンアルコールメディア
導入事例・メニュー設計・ペアリング・経営・専門知識——料飲業界のプロが現場で使える情報を発信します。
注目記事
What Is Terroir?—Deconstructing the Concept Beyond Alcohol and Non-Alcoholic Beverages
Series | A Sommelier's Thoughtful Take on Non-Alcoholic Drinks: Part 1 A series by sommelier Yoshihito Nakamura-Lawrence—winner of international awards such as “Best Sake List in Japan” and “Most Original Wine List in Asia”—in which he analyzes non-alcoholic beverages through a professional lens. The theme of the first installment is “What Is Terroir?” Terroir refers to the unique character of a specific region, born from the interplay of land, climate, human craftsmanship, c
5 days ago5 min read
最新記事
What Is Terroir?—Deconstructing the Concept Beyond Alcohol and Non-Alcoholic Beverages
Series | A Sommelier's Thoughtful Take on Non-Alcoholic Drinks: Part 1 A series by sommelier Yoshihito Nakamura-Lawrence—winner of international awards such as “Best Sake List in Japan” and “Most Original Wine List in Asia”—in which he analyzes non-alcoholic beverages through a professional lens. The theme of the first installment is “What Is Terroir?” Terroir refers to the unique character of a specific region, born from the interplay of land, climate, human craftsmanship, c
5 days ago
Kagurazaka’s “sanZi” Pioneers the Potential of Local Cuisine and Non-Alcoholic Beverages
──Alongside our carefully selected craft beers from across the country, what non-alcoholic beverages should we offer? The three members with diverse backgrounds who run “sanZi” Located just a one-minute walk from Kagurazaka Station, the craft beer bar “sanZi” is housed in a renovated building that once served as a tofu shop dating back to the Taisho era. The venue was launched by three individuals with no prior experience in the food and beverage industry. Guided by a clear c
Mar 23
Why are wine alternatives being chosen now?
For those who drink alcohol, we recommend wine; for those who don't, we recommend wine alternatives. Reasons for abstaining from alcohol vary from person to person—health concerns, pregnancy, breastfeeding, religious beliefs, and more. Until now, however, the options for such guests were effectively limited to soft drinks. Wine alternatives are the solution to fill that gap. Drinks touted as wine alternatives offer a gentler sweetness than juice, yet retain an easy-drinking
Mar 6
Spanish Cuisine × Florist: A New Experience. Sonrisa's Non-Alcoholic Strategy for Everyone to Enjoy
Chef Ueda's philosophy of "healing"—welcoming both drinkers and non-drinkers—was born precisely because he isn't a heavy drinker. Chef Ueda opened "Flowers&Spanish Sonrisa" inspired by his formative experiences at his wife's flower shop. Just a few minutes from Kamata Station. Surrounded by vibrant plants, the place looks like a flower shop at first glance. But step inside, and you'll find a pleasant, lively restaurant space. Flowers&Spanish Sonrisa was born from Chef Ueda's
Mar 2
Why has Chef Shirato of Roppongi been equally dedicated to non-alcoholic drinks as to alcoholic ones since opening? — His drink philosophy
The value lies precisely in being "non-alcoholic"—setting it apart from soft drinks. In the beverage strategies of hotels and restaurants, non-alcoholic drinks are no longer merely "alcohol substitutes" or "nice-to-have complementary items." They are increasingly becoming a key factor that influences customer satisfaction. Chef Seiji Shirato of Shirato, a restaurant in Roppongi, Tokyo, offering a 15-course meal with small portions and multiple dishes, introduced non-alcohol
Jan 3
We participated in a tea pairing event with Chef Okuda of Al Checciano and Masuien
益井園・益井悦郎氏（左）と「アル・ケッチァーノ」奥田政行氏（右） On Friday, November 14th, 2025, a special tea pairing event was held at Yamagata Santanderro (Ginza) featuring Masayuki Okuda, owner chef of the Italian restaurant "Al Cecchiano" in Tsuruoka City, Yamagata Prefecture, and Etsuro Masui of Masui-en in Kawane-cho, Shizuoka Prefecture. Apoptosis participated with two bottled teas, Color Oolong "Blue" (oolong tea) and Color Black "Red" (black tea), made using only Masui's tea leaves and water . W
Nov 26, 2025
導入事例
What Is Terroir?—Deconstructing the Concept Beyond Alcohol and Non-Alcoholic Beverages
Series | A Sommelier's Thoughtful Take on Non-Alcoholic Drinks: Part 1 A series by sommelier Yoshihito Nakamura-Lawrence—winner of international awards such as “Best Sake List in Japan” and “Most Original Wine List in Asia”—in which he analyzes non-alcoholic beverages through a professional lens. The theme of the first installment is “What Is Terroir?” Terroir refers to the unique character of a specific region, born from the interplay of land, climate, human craftsmanship, c
5 days ago
Kagurazaka’s “sanZi” Pioneers the Potential of Local Cuisine and Non-Alcoholic Beverages
──Alongside our carefully selected craft beers from across the country, what non-alcoholic beverages should we offer? The three members with diverse backgrounds who run “sanZi” Located just a one-minute walk from Kagurazaka Station, the craft beer bar “sanZi” is housed in a renovated building that once served as a tofu shop dating back to the Taisho era. The venue was launched by three individuals with no prior experience in the food and beverage industry. Guided by a clear c
Mar 23
Why are wine alternatives being chosen now?
For those who drink alcohol, we recommend wine; for those who don't, we recommend wine alternatives. Reasons for abstaining from alcohol vary from person to person—health concerns, pregnancy, breastfeeding, religious beliefs, and more. Until now, however, the options for such guests were effectively limited to soft drinks. Wine alternatives are the solution to fill that gap. Drinks touted as wine alternatives offer a gentler sweetness than juice, yet retain an easy-drinking
Mar 6
知識・専門コンテンツ
What Is Terroir?—Deconstructing the Concept Beyond Alcohol and Non-Alcoholic Beverages
Series | A Sommelier's Thoughtful Take on Non-Alcoholic Drinks: Part 1 A series by sommelier Yoshihito Nakamura-Lawrence—winner of international awards such as “Best Sake List in Japan” and “Most Original Wine List in Asia”—in which he analyzes non-alcoholic beverages through a professional lens. The theme of the first installment is “What Is Terroir?” Terroir refers to the unique character of a specific region, born from the interplay of land, climate, human craftsmanship, c
5 days ago
Kagurazaka’s “sanZi” Pioneers the Potential of Local Cuisine and Non-Alcoholic Beverages
──Alongside our carefully selected craft beers from across the country, what non-alcoholic beverages should we offer? The three members with diverse backgrounds who run “sanZi” Located just a one-minute walk from Kagurazaka Station, the craft beer bar “sanZi” is housed in a renovated building that once served as a tofu shop dating back to the Taisho era. The venue was launched by three individuals with no prior experience in the food and beverage industry. Guided by a clear c
Mar 23
Why are wine alternatives being chosen now?
For those who drink alcohol, we recommend wine; for those who don't, we recommend wine alternatives. Reasons for abstaining from alcohol vary from person to person—health concerns, pregnancy, breastfeeding, religious beliefs, and more. Until now, however, the options for such guests were effectively limited to soft drinks. Wine alternatives are the solution to fill that gap. Drinks touted as wine alternatives offer a gentler sweetness than juice, yet retain an easy-drinking
Mar 6
メニュー設計・ペアリング
What Is Terroir?—Deconstructing the Concept Beyond Alcohol and Non-Alcoholic Beverages
Series | A Sommelier's Thoughtful Take on Non-Alcoholic Drinks: Part 1 A series by sommelier Yoshihito Nakamura-Lawrence—winner of international awards such as “Best Sake List in Japan” and “Most Original Wine List in Asia”—in which he analyzes non-alcoholic beverages through a professional lens. The theme of the first installment is “What Is Terroir?” Terroir refers to the unique character of a specific region, born from the interplay of land, climate, human craftsmanship, c
5 days ago
Kagurazaka’s “sanZi” Pioneers the Potential of Local Cuisine and Non-Alcoholic Beverages
──Alongside our carefully selected craft beers from across the country, what non-alcoholic beverages should we offer? The three members with diverse backgrounds who run “sanZi” Located just a one-minute walk from Kagurazaka Station, the craft beer bar “sanZi” is housed in a renovated building that once served as a tofu shop dating back to the Taisho era. The venue was launched by three individuals with no prior experience in the food and beverage industry. Guided by a clear c
Mar 23
Why are wine alternatives being chosen now?
For those who drink alcohol, we recommend wine; for those who don't, we recommend wine alternatives. Reasons for abstaining from alcohol vary from person to person—health concerns, pregnancy, breastfeeding, religious beliefs, and more. Until now, however, the options for such guests were effectively limited to soft drinks. Wine alternatives are the solution to fill that gap. Drinks touted as wine alternatives offer a gentler sweetness than juice, yet retain an easy-drinking
Mar 6
イベント・レポート
What Is Terroir?—Deconstructing the Concept Beyond Alcohol and Non-Alcoholic Beverages
Series | A Sommelier's Thoughtful Take on Non-Alcoholic Drinks: Part 1 A series by sommelier Yoshihito Nakamura-Lawrence—winner of international awards such as “Best Sake List in Japan” and “Most Original Wine List in Asia”—in which he analyzes non-alcoholic beverages through a professional lens. The theme of the first installment is “What Is Terroir?” Terroir refers to the unique character of a specific region, born from the interplay of land, climate, human craftsmanship, c
5 days ago
Kagurazaka’s “sanZi” Pioneers the Potential of Local Cuisine and Non-Alcoholic Beverages
──Alongside our carefully selected craft beers from across the country, what non-alcoholic beverages should we offer? The three members with diverse backgrounds who run “sanZi” Located just a one-minute walk from Kagurazaka Station, the craft beer bar “sanZi” is housed in a renovated building that once served as a tofu shop dating back to the Taisho era. The venue was launched by three individuals with no prior experience in the food and beverage industry. Guided by a clear c
Mar 23
Why are wine alternatives being chosen now?
For those who drink alcohol, we recommend wine; for those who don't, we recommend wine alternatives. Reasons for abstaining from alcohol vary from person to person—health concerns, pregnancy, breastfeeding, religious beliefs, and more. Until now, however, the options for such guests were effectively limited to soft drinks. Wine alternatives are the solution to fill that gap. Drinks touted as wine alternatives offer a gentler sweetness than juice, yet retain an easy-drinking
Mar 6
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