top of page
Latest info is here >
STORY - FOR F&B PROFESSIONALS
シェフ・F&B担当者のための
ノンアルコールメディア
導入事例・メニュー設計・ペアリング・経営・専門知識——料飲業界のプロが現場で使える情報を発信します。
注目記事
What Is Terroir?—Deconstructing the Concept Beyond Alcohol and Non-Alcoholic Beverages
Series | A Sommelier's Thoughtful Take on Non-Alcoholic Drinks: Part 1 A series by sommelier Yoshihito Nakamura-Lawrence—winner of international awards such as “Best Sake List in Japan” and “Most Original Wine List in Asia”—in which he analyzes non-alcoholic beverages through a professional lens. The theme of the first installment is “What Is Terroir?” Terroir refers to the unique character of a specific region, born from the interplay of land, climate, human craftsmanship, c
Mar 305 min read
最新記事
Non-alcoholic gin, a great ally in unsweetened mocktails
Non-alcoholic gin is gaining attention as the non-alcoholic spirits market expands. It's a category that's seeing an increase in inquiries, as it can be used for everything from classic gin and tonics and gin fizzes to original mocktails with herbs and spices. With pricing and satisfaction comparable to alcoholic drinks, it's an item that can also contribute to increasing unit sales. GINNIE Developed and supervised by the bartender team at Japan's first low-alcohol and non-al
Nov 12, 2025
What Is Terroir? Exploring Japanese Tea Terroir Through Landscape and History【#005】
The word “terroir” is often heard in the world of wine. It is commonly translated as the unique character of a place, shaped by its...
Jul 30, 2025
Water Terroir: A Drop That Remembers Land【#004】
A glass of water looks simple, yet every drop carries a silent record of the land it passed through. Sommelier Lawrence Nakamura guides...
Jul 24, 2025
Deliciousness Engages All the Senses｜ Four Dimensions of Taste【#001】
Deliciousness isn’t defined by taste alone. Sight, aroma, memory, and cultural context— It’s a layered experience, shaped by many...
Jul 17, 2025
Designing Deliciousness: Personalization and the Five Senses【#002】
Space, scent, memory, language— The experience of flavor is crafted through all five senses. It’s not just tasted. It’s designed. In this...
Jul 17, 2025
How Aroma Shapes Memory, Taste, and Wellbeing-A conversation on scent, flavor, and the art of feeling.【#003】
Have you ever caught a scent that instantly brought back a memory? Or felt a wave of comfort wash over you from the aroma of something...
Jul 17, 2025
導入事例
What Is Terroir?—Deconstructing the Concept Beyond Alcohol and Non-Alcoholic Beverages
Series | A Sommelier's Thoughtful Take on Non-Alcoholic Drinks: Part 1 A series by sommelier Yoshihito Nakamura-Lawrence—winner of international awards such as “Best Sake List in Japan” and “Most Original Wine List in Asia”—in which he analyzes non-alcoholic beverages through a professional lens. The theme of the first installment is “What Is Terroir?” Terroir refers to the unique character of a specific region, born from the interplay of land, climate, human craftsmanship, c
Mar 30
Kagurazaka’s “sanZi” Pioneers the Potential of Local Cuisine and Non-Alcoholic Beverages
──Alongside our carefully selected craft beers from across the country, what non-alcoholic beverages should we offer? The three members with diverse backgrounds who run “sanZi” Located just a one-minute walk from Kagurazaka Station, the craft beer bar “sanZi” is housed in a renovated building that once served as a tofu shop dating back to the Taisho era. The venue was launched by three individuals with no prior experience in the food and beverage industry. Guided by a clear c
Mar 23
Why are wine alternatives being chosen now?
For those who drink alcohol, we recommend wine; for those who don't, we recommend wine alternatives. Reasons for abstaining from alcohol vary from person to person—health concerns, pregnancy, breastfeeding, religious beliefs, and more. Until now, however, the options for such guests were effectively limited to soft drinks. Wine alternatives are the solution to fill that gap. Drinks touted as wine alternatives offer a gentler sweetness than juice, yet retain an easy-drinking
Mar 6
知識・専門コンテンツ
What Is Terroir?—Deconstructing the Concept Beyond Alcohol and Non-Alcoholic Beverages
Series | A Sommelier's Thoughtful Take on Non-Alcoholic Drinks: Part 1 A series by sommelier Yoshihito Nakamura-Lawrence—winner of international awards such as “Best Sake List in Japan” and “Most Original Wine List in Asia”—in which he analyzes non-alcoholic beverages through a professional lens. The theme of the first installment is “What Is Terroir?” Terroir refers to the unique character of a specific region, born from the interplay of land, climate, human craftsmanship, c
Mar 30
Kagurazaka’s “sanZi” Pioneers the Potential of Local Cuisine and Non-Alcoholic Beverages
──Alongside our carefully selected craft beers from across the country, what non-alcoholic beverages should we offer? The three members with diverse backgrounds who run “sanZi” Located just a one-minute walk from Kagurazaka Station, the craft beer bar “sanZi” is housed in a renovated building that once served as a tofu shop dating back to the Taisho era. The venue was launched by three individuals with no prior experience in the food and beverage industry. Guided by a clear c
Mar 23
Why are wine alternatives being chosen now?
For those who drink alcohol, we recommend wine; for those who don't, we recommend wine alternatives. Reasons for abstaining from alcohol vary from person to person—health concerns, pregnancy, breastfeeding, religious beliefs, and more. Until now, however, the options for such guests were effectively limited to soft drinks. Wine alternatives are the solution to fill that gap. Drinks touted as wine alternatives offer a gentler sweetness than juice, yet retain an easy-drinking
Mar 6
メニュー設計・ペアリング
What Is Terroir?—Deconstructing the Concept Beyond Alcohol and Non-Alcoholic Beverages
Series | A Sommelier's Thoughtful Take on Non-Alcoholic Drinks: Part 1 A series by sommelier Yoshihito Nakamura-Lawrence—winner of international awards such as “Best Sake List in Japan” and “Most Original Wine List in Asia”—in which he analyzes non-alcoholic beverages through a professional lens. The theme of the first installment is “What Is Terroir?” Terroir refers to the unique character of a specific region, born from the interplay of land, climate, human craftsmanship, c
Mar 30
Kagurazaka’s “sanZi” Pioneers the Potential of Local Cuisine and Non-Alcoholic Beverages
──Alongside our carefully selected craft beers from across the country, what non-alcoholic beverages should we offer? The three members with diverse backgrounds who run “sanZi” Located just a one-minute walk from Kagurazaka Station, the craft beer bar “sanZi” is housed in a renovated building that once served as a tofu shop dating back to the Taisho era. The venue was launched by three individuals with no prior experience in the food and beverage industry. Guided by a clear c
Mar 23
Why are wine alternatives being chosen now?
For those who drink alcohol, we recommend wine; for those who don't, we recommend wine alternatives. Reasons for abstaining from alcohol vary from person to person—health concerns, pregnancy, breastfeeding, religious beliefs, and more. Until now, however, the options for such guests were effectively limited to soft drinks. Wine alternatives are the solution to fill that gap. Drinks touted as wine alternatives offer a gentler sweetness than juice, yet retain an easy-drinking
Mar 6
イベント・レポート
What Is Terroir?—Deconstructing the Concept Beyond Alcohol and Non-Alcoholic Beverages
Series | A Sommelier's Thoughtful Take on Non-Alcoholic Drinks: Part 1 A series by sommelier Yoshihito Nakamura-Lawrence—winner of international awards such as “Best Sake List in Japan” and “Most Original Wine List in Asia”—in which he analyzes non-alcoholic beverages through a professional lens. The theme of the first installment is “What Is Terroir?” Terroir refers to the unique character of a specific region, born from the interplay of land, climate, human craftsmanship, c
Mar 30
Kagurazaka’s “sanZi” Pioneers the Potential of Local Cuisine and Non-Alcoholic Beverages
──Alongside our carefully selected craft beers from across the country, what non-alcoholic beverages should we offer? The three members with diverse backgrounds who run “sanZi” Located just a one-minute walk from Kagurazaka Station, the craft beer bar “sanZi” is housed in a renovated building that once served as a tofu shop dating back to the Taisho era. The venue was launched by three individuals with no prior experience in the food and beverage industry. Guided by a clear c
Mar 23
Why are wine alternatives being chosen now?
For those who drink alcohol, we recommend wine; for those who don't, we recommend wine alternatives. Reasons for abstaining from alcohol vary from person to person—health concerns, pregnancy, breastfeeding, religious beliefs, and more. Until now, however, the options for such guests were effectively limited to soft drinks. Wine alternatives are the solution to fill that gap. Drinks touted as wine alternatives offer a gentler sweetness than juice, yet retain an easy-drinking
Mar 6
bottom of page