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Mako Ozaki
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Apoptosis CEO
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Join date: Mar 24, 2025
About
日本茶ブランド・Apoptosis(アポトーシス)の運営をしています。リクルート、楽天、スタートアップでサービス開発、クリエイティブ提案・制作、品質管理、他社とのコラボレーションキャンペーンをしてきた経験を生かし、Apoptosisのブランドを通じて、ビジネス合理性を持ちつつ、どのようなノンアルコール体験、ペアリング・トリプリング体験が実現できるかを考えています。ノンアルコールの仕事をしていますが、お酒も好きです。
Overview
Posts (6)
Jun 25, 2026 ∙ 10 min
How Is a “Best-Selling Drink” Created? Learning a Customer-Centric Approach to Hotel Food and Beverage from The Kahala Hotel & Resort Yokohama
ザ・カハラ・ホテル&リゾート 横浜/横浜ベイコート倶楽部で党淑潔さんが貫く“売り方”から逆算するノンアルコール
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Jun 1, 2026 ∙ 13 min
One Year Since the Opening of “Masashi Saito” in Azabu-Juban: The One-Man Chef's Journey of Trial and Error in Choosing the Perfect Non-Alcoholic Drink
麻布十番の静かな一角に、扉を開けると一本のカウンターが奥に伸びるレストランがある。キッチンとお客様のあいだに遮るものはなく、料理が組み立てられていく手元から、皿に盛り付けられるまでの一連の動きがそのまま見える設計だ。ここで料理、サービス、ドリンク提供、すべてを担うのが、シェフの齊藤大士(まさし)さんである。
「Masashi Saito」は、2025年にオープンしたフレンチベースのレストラン。完全予約制、1日2組限定、そしてワンオペというスタイルで、麻布十番という激戦区にあっても独自の静けさを保っている。メニューはなく、その時期の食材でコースを組み立てる──11品からなる夜のコースは、毎回のお客様のためにアップデートされ続けている。
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Apr 16, 2026 ∙ 15 min
If it’s a non-alcoholic drink that pairs well with food, it can satisfy customers’ desire to have “just one more.”
An interview with Takato Hongo, who runs “Chez Fleur Yokohama,” a Japanese-French restaurant in Yokohama, where non-alcoholic drinks are treated on par with alcoholic beverages. We spoke with him about his unique philosophy of “table marriage” and how he creates an environment where both drinkers and non-drinkers can enjoy themselves equally.
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Mar 30, 2026 ∙ 5 min
What Is Terroir?—Deconstructing the Concept Beyond Alcohol and Non-Alcoholic Beverages
Series | A Sommelier's Thoughtful Take on Non-Alcoholic Drinks: Part 1 A series by sommelier Yoshihito Nakamura-Lawrence—winner of international awards such as “Best Sake List in Japan” and “Most Original Wine List in Asia”—in which he analyzes non-alcoholic beverages through a professional lens. The theme of the first installment is “What Is Terroir?” Terroir refers to the unique character of a specific region, born from the interplay of land, climate, human craftsmanship, culture, and...
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Mar 6, 2026 ∙ 6 min
Why are wine alternatives being chosen now?
For those who drink alcohol, we recommend wine; for those who don't, we recommend wine alternatives. Reasons for abstaining from alcohol vary from person to person—health concerns, pregnancy, breastfeeding, religious beliefs, and more. Until now, however, the options for such guests were effectively limited to soft drinks. Wine alternatives are the solution to fill that gap. Drinks touted as wine alternatives offer a gentler sweetness than juice, yet retain an easy-drinking quality thanks...
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Mar 2, 2026 ∙ 9 min
Spanish Cuisine × Florist: A New Experience. Sonrisa's Non-Alcoholic Strategy for Everyone to Enjoy
Chef Ueda's philosophy of "healing"—welcoming both drinkers and non-drinkers—was born precisely because he isn't a heavy drinker. Chef Ueda opened "Flowers&Spanish Sonrisa" inspired by his formative experiences at his wife's flower shop. Just a few minutes from Kamata Station. Surrounded by vibrant plants, the place looks like a flower shop at first glance. But step inside, and you'll find a pleasant, lively restaurant space. Flowers&Spanish Sonrisa was born from Chef Ueda's desire to share...
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